Wednesday 29 September 2021
2nd day | Digital & Social Media
10:00 – 11:30 | 1st session – Digital & Social Media Advertising: Where is ROAS?
As businesses struggle to recover lost sales after the pandemic, brands are increasingly turning to Social Media to meet two equally urgent and important imperatives: to achieve the coveted ROAS (return on advertising spend) and to build innovative digital experiences that gain long-term engagement.
The “arsenal” of brand strategy includes Premium Display advertising, Programmatic Display advertising, Facebook & Instagram ads of course, and goes without saying that Google search ads and Conversion rate optimization are there as well. Which of these, or which combination, gives the best ROAS? You can learn all about it from the “gurus” of the market!
11:30 – 14:00 | 2nd session – Social Media Marketing: Adapt or Die!
Validating Darwin, it was the smart – and not always the most powerful – brands that adapted to the COVID condition, and then won by creative, original adaptations and marketing strategies, in order to break down the wall of indifference for a generation that thrives on Social Media.
So they approached in a special way, speaking their own language, and mostly in their digital meeting places, where they “live” and “communicate”, the so called difficult generations (Generation Z & Y as well as the post-COVID generation).
The power of stories becomes dominant, while new tools come to the front lines of the battle, such as audio and podcasts.
In the game of Social Media Marketing, there is a hard truth: mistakes cost a lot, and whoever loses, is gone!
14:00 – 15:30 | 3rd session – Innovative Digital Marketing Strategies
New ideas, innovations and imaginative strategies dominate the new landscape that is formed, making dominant trends from the future the new standards in our daily lives and work.
The dynamics of Content marketing strategy and Growth marketing strategy are consolidated, Influencer marketing strategy matures, Reputation monitoring becomes more and more professional, as do Affiliate marketing and SEO copywriting.
Last but not least, the latest trend, Mobile marketing, whose application is ever more widely spread, with excellent results as a rule!
15:30 – 16:30 | Section 4 – Social Media Success Stories!
Success stories written together by Brands, agencies and social media gurus.
Learn from those who have succeeded in the market about strategic weapons, the dominant mindset and new trends that have been incorporated to give birth to new models of promotion and communication in the world of Social Media.
See the most successful B2C, as well as B2B campaigns, according to the latest trends. How did they approach them, what strategy did they follow, and how did they bring those results. Learn about the recipes that “work”. The best from the best!