On Tuesday, December 10, the 13th e-Business & Digital Marketing World 2024 will take place at the \u201cWyndham Grand Athens\u201d hotel, under the title \u201cFrom WOW to HOW: e-commerce and digital marketing in the AI era\u201d. With the signature and credibility of Smart Press, the conference will be an important opportunity to discover the innovations that will shape the future of e-business and digital marketing. Get ready for a day full of inspiration, knowledge, opportunities and networking that will equip you with the tools you need to go from WOW to HOW!<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div>
e-business and e-commerce in the AI era<\/h2><\/div>Advanced Recommendations and Personalization: Gain loyal customers<\/h2><\/div><\/div>
\n
Do you want to offer your customers personalized suggestions, which increase their sales and satisfaction? Artificial Intelligence technology makes it possible! During the conference, you will learn how to use tools that analyze big data to better understand their preferences and deliver experiences that will impress them!<\/p>\n<\/div><\/div><\/div>
Automation, Chatbots and Connecting Physical and e-Commerce<\/h2><\/div><\/div>
\n
Imagine a world where everyday tasks are automated and your customers receive 24\/7 support from intelligent chatbots. At the same time, connecting physical and e-Commerce, creates a single, seamless shopping experience. During the conference you will discover how automation, chatbots and hybrid strategies can transform your business!<\/p>\n<\/div><\/div><\/div>
SEO, Web Development and Marketing Strategies for e-Commerce<\/h2><\/div><\/div>
\n
Even with the most advanced technologies, the basics remain important. The conference will delve into the best practices for SEO and web development, while at the same time presenting the latest digital marketing strategies that can help your business stand out!<\/p>\n<\/div><\/div><\/div>
The Asian and American Platforms in Greece<\/h2><\/div><\/div>
\n
The big platforms from Asia and America are changing the landscape of e-Commerce in Greece as well. During the conference, we will analyze the presence of these platforms and how they affect local markets and businesses. We\u2019ll take a look at the strategies you should follow to benefit your own business!<\/p>\n<\/div><\/div><\/div>
Leveraging Data and Analytics: Make Data-Driven Decisions<\/h2><\/div><\/div>
\n
Data is the treasure of the digital age. During the conference, you will learn how to use data and analytics to make informed decisions, improve your customer experience and increase your sales. Experts will share with you the best practices and tools they use for data analysis!<\/p>\n<\/div><\/div><\/div>
Digital Payments, Security and Legislation for Platforms<\/h2><\/div><\/div>
\n
The digital age requires secure and efficient payment solutions, combined with compliance to European and Greek legislation for e-commerce platforms. During the conference, experts will share the best practices to protect your transactions and inform you about the new regulations and requirements you must comply with!<\/p>\n<\/div><\/div><\/div>
Robotics, Drones and Delivery: How Ready is the Market?<\/h2><\/div><\/div>
\n
The scenario where robots and drones manage your logistics, and the new era of delivery with sophisticated delivery systems, is today\u2019s reality. During the conference, you will discover examples of innovative applications and new trends in the field of delivery, which improve the efficiency and speed of deliveries – including success stories from the supermarket industry!<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div>
Digital Marketing and Social Media in the AI era<\/h2><\/div>New Trends and Challenges in Digital Marketing<\/h2><\/div><\/div>
\n
The landscape of digital marketing is constantly changing. Learn about the latest trends, from video content and influencer marketing, to personalizing campaigns, using data. Learn how to face the challenges of online reputation management and adapting to new social media platforms!<\/p>\n<\/div><\/div><\/div>
Tools and Technologies: Leverage Innovation<\/h2><\/div><\/div>
\n
New tools and technologies are changing the way digital marketing is done. During the conference, you will get to know the latest analytics tools, marketing automation platforms and AI technologies, that can optimize your campaigns. Learn how you can use these tools to increase the efficiency and effectiveness of your strategy!<\/p>\n<\/div><\/div><\/div>
The Artificial Intelligence Revolution in Digital Marketing<\/h2><\/div><\/div>
\n
AI brings new possibilities to the world of digital marketing, allowing you to automate and adapt your campaigns in real time. Learn how to use it to analyze data, predict behaviors and personalize your marketing messages. Discover the most advanced techniques and how to apply them, for better results!<\/p>\n<\/div><\/div><\/div>
Augmented and Virtual Reality: Create Unforgettable Experiences<\/h2><\/div><\/div>
\n
Augmented Reality (AR) and Virtual Reality (VR) offer unique interactive experiences to consumers. During the conference, you will see examples of successful campaigns using AR and VR, and learn how to create memorable experiences that promote your products and services in innovative ways!<\/p>\n<\/div><\/div><\/div>
Content Management and SEO: Increase Visibility<\/h2><\/div><\/div>
\n
Content is at the forefront, and its proper management is critical to success in digital marketing. During the conference, you will learn about the best practices, for creating and managing content that attracts and retains customer interest. In addition, you will discover SEO techniques that can improve the visibility of your content in search engines!<\/p>\n<\/div><\/div><\/div>
Managing Social Media and Increasing Engagement: Build Better Relationships<\/h2><\/div><\/div>
\n
Social media is the heart of digital marketing. During the conference, you will discover how to effectively manage social media platforms, increasing interaction with your audience. Learn how you can use social media to increase your brand awareness and build stronger relationships with your customers!<\/p>\n<\/div><\/div><\/div>
Measure, Optimize and Create Engaging Stories<\/h2><\/div><\/div>
\n
Performance Marketing allows you to measure and optimize every campaign you run. During the conference, you will learn how to use the latest techniques and tools. At the same time, Content Marketing and Storytelling are the \u201csoul\u201d of digital marketing. Learn how to create compelling stories that gain audience attention and promote your brand!<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/path><\/svg><\/div><\/div><\/div><\/div><\/div><\/div>
5 + 1 Reasons to Attend!<\/h2><\/div>During the 13th e-Business & Digital Marketing World 2024, you will gain valuable knowledge and tools to help you pioneer the digital world and achieve your goals! Whether you focus on e-business and e-commerce, or digital marketing and social media, the conference covers both topics:<\/p>\n<\/div><\/div><\/div>
Updates on the Latest Trends<\/h3><\/div><\/div>
\n
The conference will provide you with the latest information on new trends in e-business, e-commerce, digital marketing and social media. You will learn about the latest developments and how to apply them to your business!<\/p>\n<\/div><\/div><\/div>
New Tools and Technologies<\/h3><\/div><\/div>
\n
You will have the opportunity to learn about new tools and technologies that can improve your digital marketing strategy. This includes applications using Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality (AR) and Virtual Reality (VR)!<\/p>\n<\/div><\/div><\/div>
Analysis of Challenges and Solutions<\/h3><\/div><\/div>
\n
The challenges that businesses face in the digital world will be discussed, and the best solutions will be presented. This information is valuable for improving your strategy and processes!<\/p>\n<\/div><\/div><\/div>
Networking with Industry Professionals<\/h3><\/div><\/div>
\n
You will have the opportunity to meet and network with other industry professionals. This interaction can lead to new collaborations, exchange of ideas and new business opportunities!<\/p>\n<\/div><\/div><\/div>
Expert Presentations by Specialists<\/h3><\/div><\/div>
\n
Presentations will be made by experts in the fields of digital marketing, e-business and new technologies. You will gain valuable knowledge and information from experienced professionals who are leaders in their fields!<\/p>\n<\/div><\/div><\/div>
Access to Innovative Ideas and Strategies<\/h3><\/div><\/div>
\n
You will learn about the most innovative ideas and strategies applied in the field of digital marketing. These can help you innovate and stand out from the competition!<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>
\u0388\u03bd\u03b1 \u03c3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf<\/span> \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03b9\u03ce\u03bd \u03ba\u03b1\u03b9 \u03a4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1\u03c2<\/span><\/path><\/svg><\/span> <\/span><\/h2><\/div><\/div><\/div><\/div><\/div>The conference\u2019s target audience includes:<\/h4>\n<\/div><\/i><\/span>Owners, managers and Executives of e-shops<\/div><\/li>
<\/i><\/span>Omni-channel business owners and managers<\/div><\/li>
<\/i><\/span>COOs and logistics managers of e-commerce companies, CEOs<\/div><\/li>
<\/i><\/span>COOs, Commercial Directors and other executives of 3PL companies<\/div><\/li>
<\/i><\/span>Executives of courier companies<\/div><\/li>
<\/i><\/span>Managers and owners of transport and distribution businesses<\/div><\/li>
<\/i><\/span>Suppliers of IT and Communications systems and services<\/div><\/li>
<\/i><\/span>Warehouse equipment and technology suppliers<\/div><\/li>
<\/i><\/span> Suppliers of warehouse operations and inventory management software<\/div><\/li>