12th e-Βusiness World & Digital Marketing Conference 2023

High performance 360: The future of e-commerce and digital marketing

8 December
Wyndham Grand Hotel

Smart Press, the pioneering company in the field of e-Business and Technology, is hosting, on December 8, 2023, at the Wyndham Grand Athens hotel, in Athens – Greece, the well-established 12th e-Business World & Digital Marketing Conference, which will focus on new trends, challenges and tools in the field of e-business, e-commerce and social media.

During the conference, special emphasis will be placed on Greek trends and developments in the digital world, and new business models that are emerging. As Greece has indeed reached the maturity level of other markets, and has shown remarkable growth in e-commerce and social media, the conference will highlight the importance of local knowledge and adaptation for success in the Greek industry.

After all, as technology advances, e-commerce is expected to become more immersive, interactive and personalized, offering a 360-degree view of the customer’s journey. This high-performance model will leverage analytics, artificial intelligence and machine learning, to predict consumer behavior, tailor offers and streamline processes.

It will also incorporate advanced technologies, such as virtual and augmented reality, to enhance the end-level experience enjoyed by the consumer. This holistic approach to e-commerce is sure to revolutionize the industry, offering businesses new opportunities to connect with their customers and meet their ever-evolving needs and expectations.

Facing the Challenges

Businesses face various challenges in the digital world, including constant changes in consumer perception, competition, and legal restrictions. This conference will offer practical strategies to address these challenges and achieve success.

The e-business and e-commerce market is highly competitive, as even more companies are active in this sector. According to a recent survey, e-commerce in Greece has grown by 20% in 2022. This trend is expected to continue in the coming years, as even more consumers turn to the internet for their purchases.

Another challenge is changing consumer habits. Consumers are becoming increasingly demanding and looking for unique and personalized experiences. Businesses must be able to meet those demands, to remain competitive.

At the same time, there is also the matter of exports. As businesses grow, increasingly, through e-commerce, they are looking for new markets and opportunities. And the issue of overseas expansion is an opportunity they should take advantage of. However, various issues, difficulties and concerns, come into focus, looking for the best possible solutions.

New Tools and Innovation

This conference will showcase the latest tools and innovations that enable businesses to successfully address radical changes of the digital landscape. It will examine the critical role of Artificial Intelligence (AI), Machine Learning (ML), big data, e-commerce platforms, and social media applications, in the development and management of business propositions.

It will focus on key topics such as: content marketing, digital brand strategy, social media marketing, community management, data, UX, CX, AI, SEO, personalization, consumer behavior, etc.

This conference by Smart Press is an opportunity for professionals and anyone interested in these subjects, to gain exciting insights, form strategies, and explore the evolution of entrepreneurship in the digital age.

Why should I attend

2024 will be a different year. Businesses will have to adapt to competition, rising prices, slower growth in e-commerce compared to when the pandemic started, and changing consumer expectations. How can you grow your company and connect with customers, despite the challenges? At the same time, in a special session, the conference will go into detail about the latest trends in social media, highlight their mature phase, and present case studies and success stories of large and SMEs that entered these new channels in the right way, with the right partners, and in the right way timing.

The conference brings together over 300 companies from e-business, e-commerce, logistics, payment solutions and digital marketing.

The conferences organized by Smart Press on an annual basis are:

E-business & Social Media
Infocom World Conference
Infocom Security
Security Project
Mobile Connected World
Hotel Tech

Printed magazines and digital media by Smart Press for this Conference are:

Social Media Life
Digital Life