1st e-business World Conference 2012

The online opportunity of Greek Economy!

On Tuesday, June 26, 2012, at Divani Caravel Hotel, Athens, Smart Press organizes two parallel conferences for the first time in Greece that will deal with the heart of Greek Online Economy: e-business Word and Social Media World.

Utilize the chance to meet:
Greek and International speakers
Online business gurus 
Social media specialists and bloggers
More than 1000 colleagues
Researchers and academics

And learn everything there is to know on e-business

The Greek online economy

e-business has shown impressive development over the last two years. It is practically the only part of Greek commerce and entrepreneurship that has sported such high development rates.

According to a research conducted by ELTRUN, the E-Business Research Center of Athens University of Economics & Business, in 2011, online purchases by Greek buyers amounted to 1,7 billion Euro (more than 35% more than 2010).

Combined with the fact that only 1/3 of Greek internet users state that they proceed to online purchases (where as the percentage for the rest of Western Europe is more than 2/3), as well as that ROPO (Research Online Purchase Offline) is estimated to the amount of 7,5 billion, it is more than obvious that perspectives of this entrepreneurship are more than positive in the following years.

Conference Objectives

The aim of this conference is to reveal the growth prospects and opportunities existing in the industry and redefine the relationship between e-business and competitiveness and extroversion for business.

It also aims to identify the barriers withholding further development of e-business in order to propose modern (and proven) practices or technology solutions that will overcome these obstacles.

Finally, it aims to present current trends in the international market that reveal the way in which the industry is heading, the prospects and the future.

Conference target group

The conference addresses all Greek businesses that wish to operate, provide services or supply companies in the area of e-business.

It specifically addresses senior and top executives who specialize in: Marketing, Branding, Social Media, Business Development, IT, Customer Service, Procurement, e-commerce, Online & Direct marketing, Media Sales, Logistics and Market Research from the following sectors: Retail, Hospitality, Transportation / Mailing Services, Banking Telecommunications, Consumer Electronics, Computers, Entertainment, Internet.

Conference Schedule:

Conference Opening:

09:30 – 10:00

A snapshot of the market today

Research presentation: e-business in the public sector

1st Session: e-B2C

10:00 – 11:30

During the first session of the Conference, Greek and international speakers will argue on issues concerning electronic businesses that address the end customer. Although these businesses are the majority of e-commerce, there are still many things to cover which will prove quite useful to everyone wishing to enter market.

The session will cover many issues, ranging from basic things to know when entering e-business, the presentation of useful and substantial tools and solutions, how to conduct an effective strategy, organizing and running the business, suppliers and solutions, even to the role or e-business in rendering Greek economy as a strong international competitor.

More specifically, there will be presentations and panel discussions on the following issues:

  • First contact with e-business. Starting with the basics on e-commerce platforms.
  • Usability: A to Z on websites
  • Operations in e-commerce
  • Fro Retailer to eTailer: How to combine physical and electronic retail.
  • Mobile commerce
  • e-business as a strategic partner in Greek economy extroversion.

Coffee Break: 11:30 – 12:00

2nd Session: e-B2B

12:00 – 13:30

The conference second session approaches the issue of e-business between companies. Revenue of electronic transactions between businesses shows an accelerated increase, which is not by chance as technology and the web can offer flexibility, choices and increase in productivity together with saving on costs.

The following aspects will be addressed on the issue:

  • B2B website: Strategy and realization Ο στρατηγικός σχεδιασμός και η υλοποίηση του
  • e-Banking: Service to business Υπηρεσίες προς επιχειρήσεις
  • e-invoicing: Increasing productivity and actual cost control
  • e-B2B customer service

3rd Session: On-line Marketing

13:30 – 15:00

Amidst the previous decade budgets were spent in creating a website. Nowadays, serious investments are placed on marketing.

Distinguished speakers will suggest solutions and practices by presenting successful case studies, allowing businesses to utilize all possibilities of online marketing, by targeting the investment. Learn from the market leaders, follow their steps and –why not!- be better!

The basic issues covered by the presentations in this session and the panel discussion will be:

  • e-Mail marketing: ways, reasons and costs
  • Affiliate Marketing: the new effective online marketing practice.
  • PPC (Pay Per Click): Maximizing the campaign effects
  • Display advertising: Still alive

Lunch Break: 15:00 – 16:00

4th Session: eBusiness services

16:00 – 17:30

When we hear the word “e-business” we think of websites. The truth is that there is a vast world behind every website. This world will be surfaced during the conference last session. It is all about the services that realise electronic entrepreneurship.

Issues to be addressed:

  • Courier Services: Realizing that the delivery person is the face of your e-business to the eyes of the customer.
  • Training in e-business
  • e-procurement: Saving time and money
  • Logistics: Service and solutions
  • Tips on Content preparation for 3-commerce.
  • Legal/Data protection/Code of ethics