14ο e-Βusiness & Digital Marketing World 2025

ONE JOURNEY. ONE DESTINATION: THE CONSUMER

The Turning Point: Smart Growth for a Complex e-Market

In the new era of commerce and marketing, everything converges on a common destination: the consumer. The journey is multidimensional and constantly evolving, starting from physical stores and culminating in the digital ecosystem, which now defines trends, behavior, and audience expectations. The concept of “ONE JOURNEY. ONE DESTINATION: THE CONSUMER” captures precisely this interconnection, through a dual conference that functions as a unified experience, while giving a distinct identity and “voice” to two crucial sectors: eCommerce and Digital Marketing & Social Media.

This year’s event by Smart Press comes at a time when markets are maturing and challenges demand strategic decisions. The combination of artificial intelligence, data analytics, and innovative performance tools opens new possibilities for businesses of all sizes. However, success no longer depends solely on speed or price. The new consumer demands experiences, authenticity, immediacy, and personalization.

The two conferences, with a common central theme and complementary subjects, form a comprehensive knowledge hub. From cross-border eCommerce trends and AI solutions, to storytelling strategies, influence marketing, and ROI-driven campaigns, ONE JOURNEY highlights how successful businesses do not remain static, but evolve, connect, and create value.

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e-business World Conference

The eCommerce Conference of the 14th e-Business & Digital Marketing World 2025 is not just a conference but a complete hub of knowledge, strategy, and innovation, where the heart of the Greek digital market beats strongly. It is the most essential forum for everyone active in electronic commerce – from eshop owners and decision makers to logistics, fintech, and marketing executives.

This year’s agenda, under the concept “ONE JOURNEY. ONE DESTINATION: THE CONSUMER”, aims to show the path from mere “survival” to a period of smart and sustainable growth. With the consumer at the center and the rapid developments in artificial intelligence affecting everything -from supply chains to customer experience- the conference sheds light on the new trends, tools, and practices that enable businesses to mature and grow.

Will I learn something new?

The agenda of the eCommerce Conference focuses on all critical factors shaping the digital commerce landscape in 2025:

Tackling the advance of platforms like Temu and Shein, which are changing competition and imposing new approaches for cross-border strategies.
Adapting to de minimis legislation and stricter controls to ensure smooth and efficient international operations.
Upgrading last-mile delivery and effective return strategies so that the customer experience remains positive at every step.
AI and personalization: from recommendation engines and dynamic pricing to stock forecasting and automated customer service.
New trends in digital payments and loyalty, with emphasis on solutions such as BNPL, IRIS, wallets, and customer retention tools.

Is it relevant to me?

The structure of the eCommerce Conference is designed to provide targeted knowledge and practical tools:

Keynotes from leading market figures analyzing the future of eCommerce and the prospects of the Greek market.
Panels on eCommerce Maturity, AI & eCommerce, with experts turning theory into applied strategies.
Sector-specific discussions (Pharma, Fashion, Grocery, Delivery), highlighting each industry’s particularities and growth opportunities.
Business Lunch & Speed Networking, an interactive break enabling fast yet meaningful professional meetings.
CEO eCommerce Summit, where top decision-makers and CEOs share experiences, forecasts, and growth strategies.
eCommerce Growth Awards Ceremony, recognizing and rewarding innovation, success, and top practices in the Greek market.

Who will I meet at the conference?

The event gathers the most dynamic and active part of the eCommerce ecosystem:

E-shop owners and retailers from across Greece seeking solutions for growth and international expansion.
Logistics executives and last-mile providers (ACS, Skroutz Last Mile, etc.), focusing on rapid and efficient delivery practices.
Platforms & marketplaces such as Shopify, Magento, BestPrice, Skroutz, presenting the latest tools and trends.
Payment & fintech companies (BNPL, IRIS, wallets), offering innovative payment and loyalty solutions.
Agencies and performance experts, sharing proven sales growth strategies.
Executives from start-ups and scale-ups bringing fresh ideas and technological innovations.
CEOs and C-level executives shaping omnichannel strategies and investing in sustainable growth.

Why should I attend?

Participation in the eCommerce Conference provides unique benefits, both in terms of knowledge and networking:

Insights into global and Greek trends in eCommerce, logistics, last-mile, and digital payments.
Access to practical case studies from market leaders and successful brands.
Analysis of AI and personalization strategies that boost conversion rates and enhance the customer journey.
Tools and methodologies for inventory, last-mile, and returns, with emphasis on efficiency and user experience.
Benchmarking opportunities with the market’s best practices and success stories.
Targeted networking with decision-makers, tech partners, and other professionals in the field.
Participation in the CEO eCommerce Summit, gaining insights from leaders shaping Greek and global eCommerce.
Recognition and visibility through the eCommerce Growth Awards, showcasing the most innovative and effective businesses of the year.

Digital Marketing & Social Media Conference

The Digital Marketing & Social Media Conference of the 14th e-Business & Digital Marketing World 2025 is dedicated to the ongoing evolution of communication in the digital environment. It is the premier meeting point for marketing professionals, agencies, content creators, and decision-makers who want to craft high-level strategies, incorporating innovation, technology, and creativity.

In an era where AI is radically transforming, traditional performance marketing methods and third-party cookies are being phased out, businesses must adapt to a new framework requiring precise targeting, authentic communication, and measurable results. The conference highlights the next chapter of digital marketing with powerful keynotes, themed panels, and hands-on workshops, giving participants the opportunity to understand and apply new trends first.

Will I learn something new?

The program analyzes every aspect of the new digital reality:

AI-first marketing: from content generation and SEO to personalized experiences.
Performance creatives for TikTok, Meta, and YouTube, with examples of high-ROI campaigns.
Influence marketing & ROI: strategies for collaborating with influencers and measuring true effectiveness.
Automation and personalization that improve the customer journey and conversion.
Brand storytelling and community building as key tools for creating emotional connections with audiences.
Toolstack masterclasses: practical training in GA4, Customer Data Platforms (CDPs), and AI-driven CRO.

Is it relevant to me?

The conference is structured around themed sessions and workshops, offering a complete framework of knowledge and networking:

• Keynotes from Meta and Google mapping the future after the cookie phase-out.
• AI-first Panel showcasing the new logic of content creation with AI tools.
• Discussions on channel ROI and the effectiveness of digital channels (Meta, TikTok, email & affiliate).
• Digital CEO Roundtable, where top marketing executives share strategies and forecasts for 2025.
• Digital Impact Awards, spotlighting the most effective digital campaigns of the year.
• Networking cocktail, providing opportunities for meaningful connections with decision-makers and content creators.

Who will I meet at the conference?

The Digital Marketing & Social Media Conference brings together all professionals and leaders driving the market:

Marketers, performance experts, and agencies designing digital communication strategies.
Influencers, content creators, and brand ambassadors-today’s direct channel to audiences.
Executives from Google, Meta, TikTok, and international networks presenting best practices and global trends.
Digital strategists and CMOs responsible for large campaigns and marketing budgets.
Start-ups and scale-ups leveraging performance marketing for rapid growth and expansion.
Students and young professionals seeking to join the ecosystem and gain hands-on experience.

Why should I attend?

Participation in the conference provides a competitive advantage and direct access to cutting-edge knowledge:

Updates on the latest AI and marketing automation trends with practical applications.
Access to case studies from top brands and international campaigns offering valuable benchmarking.
Training via masterclasses on advanced tools such as GA4, CDPs, and AI-driven CRO.
Discovery of new influence marketing strategies with an emphasis on measurable ROI.
Analysis of real performance creatives from TikTok, Meta, and YouTube, with data and practical advice.
Networking with content creators, decision-makers, and agencies, paving the way for new collaborations.
Participation in the Digital CEO Roundtable, gaining insights from industry leaders.
Recognition through the Digital Impact Awards, rewarding the best and most innovative digital practices.