Selecting a suitable e-Commerce platform, is one of the most basic perquisites for the seamless operation of an electronic store. So, it is most important to find a suitable strategic partner / consultant to implement and operate an e-shop, as well as provide uninterruptable support through Online Competition, SEO and Big Data Analysis, that lead to improvements. This way, the jobs of Business Specialists and Consultants are without a doubt demanding professions, but with a bright future.
Operations management is a complex riddle for e-Businessmen, though there are now many options to automatically update stock, availability and price status. However, in which degree are free shipping and free returns possible from and to a Greek e-shop? How can working with a suitable logistics company, to timely deliver an order, give an e-shop a competitive advantage? A customizable experience for services provided is definitely the most crucial success factor. That’s why flexibility offered now by electronic wallets and mobile payments, contributes to a positive and secure experience that consumers want.
Making good use of customer data, and creating customizable promotional content, are sure to lead an e-shop to wider roads of development, through customer loyalty, cross-selling and up-selling. But how does one collect, select, evaluate and convert this data to essential and valuable information for a business? What solutions are available for decision makers in order to make the right decisions quickly, without requiring special knowledge on analytics?
Can Affiliate Marketing be an additional revenue source for e-shops? How much does the special TrustMark badge, by a certification organization, raise the reputation and credibility of an online store, and what competitive advantages can a certified store have?
Cross Border is still high on the open cases list of Electronic Business. Shipping and distribution costs, as well as legal issues, are still on the minds of e-businessmen, on the way to lift international limitations, and enjoy equal access to a Unified Digital Market.
In any case, the most important thing to consider is that more people now understand that the success of e-Business consists of multiple factors and requires e-Skills, constantly keeping up to date, and high specialization!