The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.
Learn monitoring and analysis methods throughout intelligent tools and Power Your Online Visibility!
Εισηγητής: Ηλίας Τσαλδάρης, Data Analyst/ UX-UI Designer/ SEM-SEO Consultant
About me
Google Partner (Google AdWords – YouTube Ads – Google Analytics). iCEO – Founder at Innovation Group, I studied at the department of Applied Mathematics specializing Financial and Operational Mathematics.
About Innovation Group
Innovation group delivers a wide range of complete solutions including advertising, digital marketing and web design. We offer B2B services, Google AdWords, S.E.O., Social Media services and a very extensive monitoring along with a very rigorous and detailed reporting to our customers, using cutting edge technology tools. We have a close collaboration with the ArtVertise Team, which is a Hub of professionals, with different specializations in the fields of Communication, Marketing and Technology.